The Marketing and Communications Manager is part of an important team that creates and executes property-level communications to our customers. Under the leadership of the Director of Marketing and Communication, this role promotes on-brand messaging to customers through traditional, digital, and social media channels all with the goal of enhancing the image of the hotel.
This role helps build direct marketing plans, targeted campaigns, and activated channels to the end of driving consumer awareness and preference, increasing market share, and building broader portfolio and brand awareness.
This role focuses on showcasing Food and Beverage promotions, both to hotel guests and to local patrons. As part of the Marketing and Communication team, this role is fully connected into resources in their region; Marketing and Communication Managers liaise and build deep partnerships with their regional Marketing teams to verify all local social, and digital marketing efforts are effectively integrate with the selling efforts for the organization.
This role also gets to do a little bit of everything, from balancing tradition and digital marketing and eCommerce activities to contributing to public relations (PR) activities for the hotel. Success is measured by how well they help drive the sales and revenue strategy of the property, social media engagement and by how effectively leveraged the resources around them are to create truly compelling marketing and communications campaigns.
Duties & Responsibilities:
Design
- Follow up all collateral printings including brochures, fact sheet etc.
- Follow up Hotel E-advertising & hotel promotional E-brochure, flyer design.
- Constant update on hotel email footer.
- Follow up hotel giveaway designs.
- Participates in the preparation of marketing strategic plans.
- Accesses sales and marketing data.
- Takes ownership by developing, executing and following up on the hotel's public relations and advertising schedules.
Photo taking
- In charge of photo takings for activities, VIP arrivals and simple cuisine photos.
- Follow up on site photo shooting with professional photographer.
- Follow up with any third-party on-site photo or video shooting.
Online marketing
- Keep all the correct information updated on hotel social media platforms including processing copywriting and photo.
- Follow up advertisings and selling with online companies including update hotel information, special offer package and marketing cooperation activities.
- Work with MI to follow up on any search engine related jobs.
Other tasks
- Maintain hotel database (media & combine database from F&B and rooms).
- Maintain hotel media kits and keep photo library organized.
- Minutes for weekly departmental meeting.
- Assist in composing press releases and translations.
- Assist in any PR activities.
- Assist any other tasks directed by direct manager.
Required:
4-year bachelor’s degree in marketing, Public Relations Business, or related major; 2 years’ experience in the sales, marketing, digital or related professional area, hospitality marketing or digital advertising agency experience preferred.
Additional Skill required:
- Fluent in both Chinese and English, with excellent written and verbal communication skills in both languages.
- Good interpersonal & communicative skills.
- Ability to work independently and as a team.
