KEY RESULT AREAS 关键领域 1. Ensures the efficient and effective management of the sales division towards the attainment of the overall company objectives and operational goals. 确保以高效及时的销售团队管理实现公司的整体目标和运营目标。 2. Develops strategies for forecasting and analysing sales needs and developing effective product responses, delivery systems and methods of measuring and evaluating results. 开发新的销售战略用以预测及分析销售需求，开发有效地产品回馈信息，传达系统，及衡量牌价结果的新方法。 3. Plans, develops and executives marketing plans to provide direction and a specific plan of action. 有效计划，发展及执行市场计划，提供指导性和具体的行动计划 4. Develops new and/or improved products to improve the competitiveness and maximise profitability; promotes marketing awareness and clearly communicates the marketing objectives to support the achievement of plans and sales goals.  开发新的/或改进产品，提高竞争力和利润最大化，提升营销意识，明确的传达营销目标，有效支持实现销售计划和目标。 5. Plans, manages and evaluates the financial operations of the sales division to ensure cost effectiveness and optimum utilization of resources. 计划，管理及评估销售部门的财务报告，确保费用的有效支出及资源的优化利用。 PERSONAL SPECIFICATION 职位要求 1. Contributes to the morale and team spirit of the companyby building and maintaining supportive and effective relationships withcolleagues and associates, instilling confidence and demonstrating “chemistry” withkey constituents. 通过建立及维护与同事的和睦关系，灌输自信的工作态度提高团队的士气及团队的合作精神。 2. Is responsible for planning,directing and evaluating all sales and marketing activities including directsales, catering sales, room sales, food & beverage sales, reservations andfor managing, in concert with corporate level staff, public relations andadvertising efforts to maximise profit potential and enhance the propertyimage. Products developed and services provided are instrumental in promotingand maintaining a true competitive advantage in the marketplace. 负责规划，指导和评估所有销售和市场营销活动，包括直接销售，餐饮销售，客房销售，预定管理，协同公司工作人员，公共关系和广告效应最大化的提升潜在利润和品牌形象，开发产品和提供新服务，促进和维护在市场中的竞争优势。   3. Ensures that all marketing, sales,advertising, reservations and public relations efforts will provide bothoptimum profit returns and increased sales; to keep management aware of theoverall marketing program so that all property activities will be integrated;to promote leadership to all associates; to ensure that all marketing goals aremet and maintained. 确保所有的营销，销售，广告，预定和公共关系方面的努力能提供利润的最佳回报，和提高销售业绩。确保管理过程中随时保持整体的销售计划与活动工作的开展保持一致，确保所有的销售目标得以实现和维护。 4. Acts within the company policies with complete authorityto delegate responsibilities within the marketing division. 确保部门的行动开展遵从公司政策及被授予的明确职权范围之内。 5. Attends regular departmental meetings. 组织参加常规部门会议。